We are super excited and proud to launch the Not so Perfect Produce range to our Amazing Perth customers. We have had so much discussions and back and forth talks with our affiliate farmers on the idea. The support and excitement is just overwhelming!! To begin we will offer a set Fruit and a set Veg box option. They will be seasonal, differ each week according to the needs of the farms and what produce we will be saving from ending up on either the farm/orchard floor, the bin or where the returns will just be below cost for the farmers. They will be our value and budget range in response to both the rising costs of living and the extreme waste present in the farming trade (not by choice!)
The produce will vary between odd and misshapen fruits and veg, produce that may be in oversupply, produce rejected by the big chains and fruits and veg that offer both you and the farmer the best return on investment. Obviously we will still continue to offer Perth’s best premium produce as always, this is just yet another way we are hoping to make a difference.
Also for every 10 boxes sold, one will be allocated to either our popular pay it forward program, and donated to someone in need, or distributed through one of our affiliate charities we support weekly.