Here at The Peoples Produce we are constantly striving to improve and refine the relationship between the Farmer and the Customer. Our mission and goal is to redefine the system. The current system is broken and dominated by a few large players in the industry who define when and what customers can and should buy and consume. There is so much waste, so much hard work thrown away due to the pressures of perfection and it is simply not ok!
We know first hand the struggles of perfection when it comes to producing fruit and vegetables. The requirements handed down from the key buyers in the industry that flows through the system and defines what is perfect shelf produce or not. The same effort goes into growing imperfect and completely edible produce as what goes into the fruits and veg that eventually hits the shelves. It’s time to make a change and provide both the farmers and the customers the value and ability to consume the produce deemed unworthy for the big chains or the wholesale markets.
This is the idea behind the Not so Perfect Produce range we have decided to launch to Perth consumers. Boxes full of goodness and value for both you, the customer, and the farmer to reward the tireless effort put in to grow 365 days a year. Join us in changing the produce game, changing the way produce is viewed. Join us in the Produce Revolution!
We are super excited and proud to launch the Not so Perfect Produce range to our Amazing Perth customers. We have had so much discussions and back and forth talks with our affiliate farmers on the idea. The support and excitement is just overwhelming!! To begin we will offer a set Fruit and a set Veg box option. They will be seasonal, differ each week according to the needs of the farms and what produce we will be saving from ending up on either the farm/orchard floor, the bin or where the returns will just be below cost for the farmers. They will be our value and budget range in response to both the rising costs of living and the extreme waste present in the farming trade (not by choice!)
The produce will vary between odd and misshapen fruits and veg, produce that may be in oversupply, produce rejected by the big chains and fruits and veg that offer both you and the farmer the best return on investment. Obviously we will still continue to offer Perth’s best premium produce as always, this is just yet another way we are hoping to make a difference.
Also for every 10 boxes sold, one will be allocated to either our popular pay it forward program, and donated to someone in need, or distributed through one of our affiliate charities we support weekly.
The Funky Fruitz Box
Containing a good selection of seasonal fruits and we will aim for this box to be around 12kgs! Will contain anything from new season apples, pears, stonefruits, berries, grapes, melons, mangos and more.
We will aim to provide a nice variety and a good mix while also doing our best to fight food waste and get the best return for the farmer and the best value for the customer!
The Blemished Box
Containing a good selection of seasonal Vegetable and we will aim for this box to be as full as possible with a large array of veg varieties! Will contain anything from new season leafy greens, potatoes, pumpkin, root veg, brassicas, tomatoes, eggplant, beans, capsicums, mushrooms and more.
We will aim to provide a nice variety and a good mix while also doing our best to fight food waste and get the best return for the farmer and the best value for the customer!